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UK retailers do battle for best Christmas TV ad

2016年 11月 19日 Saturday - 01:56

British companies will spend an estimated £5.6 billion on marketing in the run up to Christmas this year, according to the UK's Advertising Association, and with Brexit on the horizon the stakes have never been higher. Rough Cut (no reporter narration).

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ROUGH CUT - NO REPORTER NARRATION STORY: Tis' the season to be merry and for big-budget media campaigns, designed to get our attention and our money. British companies will spend an estimated £5.6 billion on marketing in the run up to Christmas, according to the Advertising Association, and with Brexit on the horizon retailers have never been keener to win over consumers. In previous years John Lewis has set the bench high with its Christmas video advertisments. This year's offering, a heartwarming tale featuring Buster the dog and garden wildlife jumping on a trampoline destined for a six-year-old girl called Summer. The Buster campaign is estimated to have cost John Lewis around £1 million. Waitrose, an upmarket grocer and part of the John Lewis group, has high hopes for its advertisment featuring a red-breasted Robin battling against the elements to get home for a Waitrose mince pie. Marks and Spencer's ad 'Christmas with Love' is a more traditional tale of how Mrs Claus makes Christmas complete for a seven-year-old little boy called Jake. While many have taken a feel good approach, others haven't. Argos, part of the Sainsburys group, is offering a simple proposition. One of speed and delivery aimed at time-poor shoppers. They had the same message in 2015. This year ice-skating yetis are getting the nation set for yuletide under the cloud of an impending Brexit.

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UK retailers do battle for best Christmas TV ad

2016年 11月 19日 Saturday - 01:56