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Warner Bros brings "IT" horror house to Hollywood

7:23am JST - 02:02

Horror comes to Hollywood as a haunted house experience to promote the upcoming Stephen King horror ''IT'' opens to the public. Rollo Ross reports.

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Hollywood Boulevard may be known for the stars that line the streets but now it has its own haunted house. The building popped up to promote the upcoming horror film "IT" to give visitors a taste of what to expect in the cinema. Although it's free to experience, the tickets which were available online are now all sold out. SOUNDBITE On-site Production Manager, D.W. McCann, saying (English):: "When you think about the fact that the reservations on the site were gone within 11 hours and that was before we built the house, so nobody knew what they were signing up for when they made those reservations and it filled up that quickly." SOUNDBITE On-site Production Manager, D.W. McCann, saying (English):: "We've had people come out screaming, we've had people run out, you know all levels of it, which is great. Some people have come out with just a smile on their face which tells me they enjoyed it." SOUNDBITE attraction visitor, William Giblin, saying: "It was pretty was amazing. It was amazing. No pun intended." SOUNDBITE attraction visitors (l-r), Denise Mercado, Nikki Horwitz, Michelle Denker, Soyong Kim, saying (English): Nikki Horwitz: "A lot of jumping, a lot of screaming." Michelle Denker: "Very scary." Denise Mercado: "Our shot of caffeine for the day." The attraction will run until the film is released on September 8.

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Warner Bros brings "IT" horror house to Hollywood

7:23am JST - 02:02