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写真 | 2022年 06月 15日 02:49 JST

In pictures: Russia opens rebranded McDonald's restaurants

A tray with food and a drink at the new restaurant "Vkusno & tochka", which has opened following McDonald's exit from the Russian market, in Moscow. REUTERS/Evgenia Novozhenina

A tray with food and a drink at the new restaurant "Vkusno & tochka", which has opened following McDonald's exmore

A tray with food and a drink at the new restaurant "Vkusno & tochka", which has opened following McDonald's exit from the Russian market, in Moscow. REUTERS/Evgenia Novozhenina
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People gather near the new restaurant "Vkusno & tochka" as. it opens in Moscow. 



REUTERS/Evgenia Novozhenina

People gather near the new restaurant "Vkusno & tochka" as. it opens in Moscow. REUTERS/Evgenia Novozheninmore

People gather near the new restaurant "Vkusno & tochka" as. it opens in Moscow. REUTERS/Evgenia Novozhenina
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2 / 25
An employee takes part in preparations before the opening in Moscow. The fortunes of the chain, which McDonald's sold when it exited the country over the conflict in Ukraine, could provide a test of how successfully Russia's economy can become more self-sufficient and withstand Western sanctions.  


REUTERS/Evgenia Novozhenina

An employee takes part in preparations before the opening in Moscow. The fortunes of the chain, which McDonaldmore

An employee takes part in preparations before the opening in Moscow. The fortunes of the chain, which McDonald's sold when it exited the country over the conflict in Ukraine, could provide a test of how successfully Russia's economy can become more self-sufficient and withstand Western sanctions. REUTERS/Evgenia Novozhenina
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3 / 25
Alexander Govor, owner of the new restaurant "Vkusno & tochka", and other participants cut the ribbon during a ceremony in Moscow. REUTERS/Evgenia Novozhenina

Alexander Govor, owner of the new restaurant "Vkusno & tochka", and other participants cut the ribbon during amore

Alexander Govor, owner of the new restaurant "Vkusno & tochka", and other participants cut the ribbon during a ceremony in Moscow. REUTERS/Evgenia Novozhenina
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Customers visit the new restaurant "Vkusno & tochka" in Moscow. Scores of people queued outside what was formerly McDonald's flagship restaurant in Pushkin Square, central Moscow. 


REUTERS/Evgenia Novozhenina

Customers visit the new restaurant "Vkusno & tochka" in Moscow. Scores of people queued outside what was formemore

Customers visit the new restaurant "Vkusno & tochka" in Moscow. Scores of people queued outside what was formerly McDonald's flagship restaurant in Pushkin Square, central Moscow. REUTERS/Evgenia Novozhenina
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An employee places burgers at the new restaurant in Moscow. Vkusno & tochka's menu was smaller and did not offer the Big Mac and some other burgers and desserts, such as the McFlurry.  

REUTERS/Evgenia Novozhenina

An employee places burgers at the new restaurant in Moscow. Vkusno & tochka's menu was smaller and did not offmore

An employee places burgers at the new restaurant in Moscow. Vkusno & tochka's menu was smaller and did not offer the Big Mac and some other burgers and desserts, such as the McFlurry. REUTERS/Evgenia Novozhenina
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6 / 25
An employee invites customers at the new restaurant  opening in Moscow. REUTERS/Evgenia Novozhenina

An employee invites customers at the new restaurant opening in Moscow. REUTERS/Evgenia Novozhenina

An employee invites customers at the new restaurant opening in Moscow. REUTERS/Evgenia Novozhenina
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An employee before the opening of the new restaurant in Moscow. A double cheeseburger was going for 129 roubles ($2.31) compared with roughly 160 under McDonald's and a fish burger for 169 roubles, compared with about 190 previously.  




REUTERS/Evgenia Novozhenina

An employee before the opening of the new restaurant in Moscow. A double cheeseburger was going for 129 roublemore

An employee before the opening of the new restaurant in Moscow. A double cheeseburger was going for 129 roubles ($2.31) compared with roughly 160 under McDonald's and a fish burger for 169 roubles, compared with about 190 previously. REUTERS/Evgenia Novozhenina
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An employee carries balloons at the new restaurant opening in Moscow. McDonald's closed its Russian restaurants in March and said in mid-May that it had decided to leave the country altogether, one of the most high-profile business departures since Russia sent tens of thousands of troops into Ukraine.  



 REUTERS/Evgenia Novozhenina

An employee carries balloons at the new restaurant opening in Moscow. McDonald's closed its Russian restaurantmore

An employee carries balloons at the new restaurant opening in Moscow. McDonald's closed its Russian restaurants in March and said in mid-May that it had decided to leave the country altogether, one of the most high-profile business departures since Russia sent tens of thousands of troops into Ukraine. REUTERS/Evgenia Novozhenina
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9 / 25
An employee takes part in preparations before the opening of the new restaurant in Moscow. In a sign of the haste the new owners have had to rebrand in time for the launch, much of the packaging for fries and burgers was plain white, as were drink cups, while takeaway bags were plain brown. The old McDonald's logo on packets of ketchup and other sauces were covered over with makeshift black markings.  

REUTERS/Evgenia Novozhenina

An employee takes part in preparations before the opening of the new restaurant in Moscow. In a sign of the hamore

An employee takes part in preparations before the opening of the new restaurant in Moscow. In a sign of the haste the new owners have had to rebrand in time for the launch, much of the packaging for fries and burgers was plain white, as were drink cups, while takeaway bags were plain brown. The old McDonald's logo on packets of ketchup and other sauces were covered over with makeshift black markings. REUTERS/Evgenia Novozhenina
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Customers have a meal at the new restaurant in Moscow. The chain will keep its old McDonald's interior but will expunge any references to its former name.  

REUTERS/Evgenia Novozhenina

Customers have a meal at the new restaurant in Moscow. The chain will keep its old McDonald's interior but wilmore

Customers have a meal at the new restaurant in Moscow. The chain will keep its old McDonald's interior but will expunge any references to its former name. REUTERS/Evgenia Novozhenina
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11 / 25
People stand in a line outside the new restaurant in Moscow. The flagship Moscow restaurant is among 15 rebranded outlets that opened in and around the capital on Sunday. 


REUTERS/Evgenia Novozhenina

People stand in a line outside the new restaurant in Moscow. The flagship Moscow restaurant is among 15 rebranmore

People stand in a line outside the new restaurant in Moscow. The flagship Moscow restaurant is among 15 rebranded outlets that opened in and around the capital on Sunday. REUTERS/Evgenia Novozhenina
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12 / 25
An employee cooks fries at the new restaurant in Moscow. REUTERS/Evgenia Novozhenina

An employee cooks fries at the new restaurant in Moscow. REUTERS/Evgenia Novozhenina

An employee cooks fries at the new restaurant in Moscow. REUTERS/Evgenia Novozhenina
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A woman stands next to a banner before the opening of "Vkusno & tochka" in Moscow. The outlet sported a new logo - a stylized burger with two fries - plus a slogan: "The name changes, love stays".


REUTERS/Evgenia Novozhenina

A woman stands next to a banner before the opening of "Vkusno & tochka" in Moscow. The outlet sported a new lomore

A woman stands next to a banner before the opening of "Vkusno & tochka" in Moscow. The outlet sported a new logo - a stylized burger with two fries - plus a slogan: "The name changes, love stays". REUTERS/Evgenia Novozhenina
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Employees take part in preparations before the opening in Moscow. REUTERS/Evgenia Novozhenina

Employees take part in preparations before the opening in Moscow. REUTERS/Evgenia Novozhenina

Employees take part in preparations before the opening in Moscow. REUTERS/Evgenia Novozhenina
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People gather near the new restaurant "Vkusno & tochka" in Moscow. REUTERS/Evgenia Novozhenina

People gather near the new restaurant "Vkusno & tochka" in Moscow. REUTERS/Evgenia Novozhenina

People gather near the new restaurant "Vkusno & tochka" in Moscow. REUTERS/Evgenia Novozhenina
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People visit the new restaurant "Vkusno & tochka" in Moscow. REUTERS/Evgenia Novozhenina

People visit the new restaurant "Vkusno & tochka" in Moscow. REUTERS/Evgenia Novozhenina

People visit the new restaurant "Vkusno & tochka" in Moscow. REUTERS/Evgenia Novozhenina
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Alexander Govor, owner of the new restaurant chain "Vkusno & tochka" speaks during a news conference in Moscow. Govor is one of many Russians snapping up assets as hundreds of Western firms flee. He said on Sunday that he paid a "symbolic" figure "far lower than market price" for McDonald's Russia. McDonald's, the world's largest burger chain, took a charge of up to $1.4 billion following the sale.  


REUTERS/Evgenia Novozhenina

Alexander Govor, owner of the new restaurant chain "Vkusno & tochka" speaks during a news conference in Moscowmore

Alexander Govor, owner of the new restaurant chain "Vkusno & tochka" speaks during a news conference in Moscow. Govor is one of many Russians snapping up assets as hundreds of Western firms flee. He said on Sunday that he paid a "symbolic" figure "far lower than market price" for McDonald's Russia. McDonald's, the world's largest burger chain, took a charge of up to $1.4 billion following the sale. REUTERS/Evgenia Novozhenina
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People visit the new restaurant in Moscow. The company was looking for new suppliers of soft drinks as it runs down some stocks of Coca Cola, which is suspending its sales in Russia. The company says all but 2% of the chain's ingredients are sourced within Russia.


REUTERS/Evgenia Novozhenina

People visit the new restaurant in Moscow. The company was looking for new suppliers of soft drinks as it runsmore

People visit the new restaurant in Moscow. The company was looking for new suppliers of soft drinks as it runs down some stocks of Coca Cola, which is suspending its sales in Russia. The company says all but 2% of the chain's ingredients are sourced within Russia. REUTERS/Evgenia Novozhenina
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Customers choose food and drinks at the new restaurant "Vkusno & tochka" in Moscow. REUTERS/Evgenia Novozhenina

Customers choose food and drinks at the new restaurant "Vkusno & tochka" in Moscow. REUTERS/Evgenia Novozheninmore

Customers choose food and drinks at the new restaurant "Vkusno & tochka" in Moscow. REUTERS/Evgenia Novozhenina
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A customer holds a dog while having a meal at the new restaurant "Vkusno & tochka" in Moscow. REUTERS/Evgenia Novozhenina

A customer holds a dog while having a meal at the new restaurant "Vkusno & tochka" in Moscow. REUTERS/Evgenia more

A customer holds a dog while having a meal at the new restaurant "Vkusno & tochka" in Moscow. REUTERS/Evgenia Novozhenina
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Customers visit the new restaurant "Vkusno & tochka" in Moscow. REUTERS/Evgenia Novozhenina

Customers visit the new restaurant "Vkusno & tochka" in Moscow. REUTERS/Evgenia Novozhenina

Customers visit the new restaurant "Vkusno & tochka" in Moscow. REUTERS/Evgenia Novozhenina
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A customer holds a dog while having a meal at the new restaurant "Vkusno & tochka" in Moscow. REUTERS/Evgenia Novozhenina

A customer holds a dog while having a meal at the new restaurant "Vkusno & tochka" in Moscow. REUTERS/Evgenia more

A customer holds a dog while having a meal at the new restaurant "Vkusno & tochka" in Moscow. REUTERS/Evgenia Novozhenina
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People gather near the new restaurant "Vkusno & tochka" as it opens in Moscow. REUTERS/Evgenia Novozhenina

People gather near the new restaurant "Vkusno & tochka" as it opens in Moscow. REUTERS/Evgenia Novozhenina

People gather near the new restaurant "Vkusno & tochka" as it opens in Moscow. REUTERS/Evgenia Novozhenina
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24 / 25
The logo of the new restaurant "Vkusno & tochka".  
 REUTERS/Evgenia Novozhenina

The logo of the new restaurant "Vkusno & tochka". REUTERS/Evgenia Novozhenina

The logo of the new restaurant "Vkusno & tochka". REUTERS/Evgenia Novozhenina
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