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Philip Morris stop-smoking campaign attacked as PR stunt

2018年 10月 23日 Tuesday - 01:46

Marlboro cigarette maker Philip Morris International has drawn accusations of hypocrisy after using a four-page newspaper advertisement to urge smokers to quit cigarettes. As Julian Satterthwaite reports, the wraparound advertisment covering Monday's Daily Mirror tabloid is part of Philip Morris's 2 million pound ''Hold My Light'' campaign, in which the world's biggest international tobacco company is pushing a 30-day challenge for people to give up smoking.

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Marlboro cigarette maker Philip Morris International has drawn accusations of hypocrisy after using a four-page newspaper advertisement to urge smokers to quit cigarettes. As Julian Satterthwaite reports, the wraparound advertisment covering Monday's Daily Mirror tabloid is part of Philip Morris's 2 million pound "Hold My Light" campaign, in which the world's biggest international tobacco company is pushing a 30-day challenge for people to give up smoking.

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Philip Morris stop-smoking campaign attacked as PR stunt

2018年 10月 23日 Tuesday - 01:46