Dec. 24 - If Santa was a brand, he'd be the most valuable in the world and worth $1.6 trillion, according to brand experts. Ivor Bennett reports that some top firms could learn from Santa's global appeal.
00:29
01:11
02:19
01:06
00:47
00:48
00:59
00:45
01:04
01:15
01:58
00:18
03:29
00:29
01:05
01:10
00:53
00:34
02:13
01:16
00:45
01:04
01:15
01:53
01:02
01:05
01:14
00:50
01:15
02:02
01:02
01:06
01:42
02:43
01:08
01:25
01:57
01:57
01:37
01:50
01:11
01:06
00:59
01:10
01:05
02:13
02:00
01:01
01:11
01:03
01:02
01:01
02:11
01:14
01:01
01:24
01:08
00:20
00:50
01:44
00:59
02:19
01:06
00:48
00:18
01:51
01:21
01:26
01:33
02:03
01:02
01:57
00:29
01:28
01:21
00:40
01:17
01:48
01:53
01:09
02:05
01:20
01:03
01:16
01:50
00:53
03:21
01:33
01:21
01:22
02:18
01:16
01:42
01:25
01:27
02:27
02:27
01:30
01:51
01:43