Dec. 24 - If Santa was a brand, he'd be the most valuable in the world and worth $1.6 trillion, according to brand experts. Ivor Bennett reports that some top firms could learn from Santa's global appeal.
01:24
00:59
01:06
01:27
01:18
02:05
02:16
02:41
01:03
01:42
01:01
00:43
01:41
01:07
05:06
02:12
01:35
01:41
04:25
02:34
01:51
01:45
01:03
01:24
01:10
01:12
01:23
01:07
01:57
00:59
01:12
02:50
01:19
01:05
03:21
01:19
01:24
01:47
01:23
01:19
01:24
00:59
03:04
01:03
01:01
02:00
01:49
01:49
01:13
00:51
02:05
01:41
01:14
01:23
01:11
01:53
02:03
01:14
01:55
01:35
01:47
00:57
02:12
01:17
01:43
00:47
01:35
01:17
02:22
01:11
03:22
01:40
02:54
01:10
01:01
03:03
01:33
01:35
04:32
01:31
01:11
01:40
01:22
02:09
01:56
02:21
02:20
04:28
03:18
02:25
00:54
01:59
01:20
01:42
01:33
01:24
01:54
01:35
02:09
00:54