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JP Business

Starbucks' Italian dream comes true, but it's not cheap

Starbucks, the world's biggest coffee chain, will realize its chairman's long-term dream on Friday (September 7) when it opens an upmarket roastery and cafe in Milan. But, as Sonia Legg reports, the test will be to convince coffee-obsessed Italians to pay more for their daily espresso.

JP Business

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